WHAT INFORMATION WE COLLECT
Information you give us. We collect and maintain information that you may provide to us through use of our Services, including shipping address, billing address, credit card information, telephone number(s), email address(es) and purchase/return/exchange data. For example, when you set up your account and/or make online purchases, you will be asked to provide information necessary to facilitate the transaction such as contact and payment information; when you enter our contests, sweepstakes or other promotions, you may be asked for information necessary to fulfill the promotion; when you post comments or other content in publicly available forums on our Services (e.g., Product reviews, Q&A forum), anything you post will be available to us as well as visitors to our Services; when you post information about us on third party social media platforms (each, a "Social Media Service"), we may collect such information through an integration with the Social Media Service provider; when you contact our customer service representatives, we collect additional information you choose to provide our representatives.
Information automatically collected. We use technology to automatically collect other information about you when you visit our Services or view our advertisements. See Cookies and Interest Based Advertising, below. This information helps our online Services work correctly and supports our customer marketing and analytics efforts. This information includes, and is not limited to, device type, browser information, operating system information, device IP, device information, IP address, mobile device identifier, software version, phone model, phone operating system, carrier information, geo-location, the date, time, length of stay, referring website and specific pages accessed and other actions you take on our online Service.
HOW WE USE YOUR INFORMATION
We use, process and disclose your information we collect for our business purposes, including:
Responding to your questions and requests. We use your information to provide you with transactional assistance such as fulfilling your order and ensuring proper delivery of your products, as well as administering promotions such sweepstakes and contests and responding to reviews, comments or other feedback you provide.
Improving our products and services. We may use your information to make improvements to our Sites, Apps products and services, including to personalize our service offerings to meet your needs.
Reviewing Site and App trends and customer interests. We may use your information to customize your experience with us. We may collect information about your activities on and interactions with various devices and link that information. Through such cross-device linking, we can provide you with a consistent experience across the devices you use. We may also combine information we get from you with information about you we have received from third parties or publicly available sources to assess trends and interests.
Improving marketing communications. We may send you communications about promotions or offers via regular mail, email or other electronic channels, including ads on Social Media Services. We may use information, including information collected across different online services and collected from the various devices you may use, to deliver marketing communications based on your interests.
Promote our products or services. If you complete a product review or other feedback or provide any image of your pet(s), we may use your submission for commercial purposes to promote our products and services
Other uses we may disclose. We also may use your information with your consent, and as otherwise permitted or required by law.
WHAT INFORMATION WE DISCLOSE
Third-Party Service Providers. We may disclose the information collected about you to our third-party contractors and partners relating to their performing services or other activities in support of our Services and/or our businesses, or their completing or confirming on our behalf a transaction or series of transactions that you conduct with us. Examples include third parties which may fulfill orders, deliver packages, send postal mail and/or e-mail, analyze data, provide marketing research and assistance, process credit card payments and provide customer service. These contractors and partners are restricted from using information that identifies you (excluding any information that is aggregated or otherwise reasonably de-identified) in any way other than to provide services for us.
COOKIES AND INTEREST-BASED ADVERTISING
- To authenticate your account and store your password if you are a registered account holder;
- To monitor performance of our Services;
- To learn more about the way you interact with our content;
- To personalize your experience on our Sites and Social Media Services;
- To optimize and tailor our Sites
- To make product recommendations and provide you with advertising content on our Services and elsewhere in which we think you will be interested;
- To measure the effectiveness of personalized ads;
- To pursue analytics and research to help us improve our Services and product offerings;
- To better understand our Site visitors and their respective interests, including by learning about your online activities across devices.
We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no information system can be 100% secure, so we cannot guarantee the absolute security of your information.
We may retain your data for as long as we believe there is a business, legal or security reason for doing so, even if you are no longer an active customer.
CHANGES TO THIS POLICY